2/23/2009
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Press and Communications Department - Alimentaria Exhibitions
The Bta. - Barcelona Food and Beverage Technologies - exhibition, to be held 11-15 May 2009 at Fira de Barcelona’s Gran Vía venue, will present an attractive programme of activities, conferences, talks and business meetings on innovation and technology. The show is organised by Alimentaria Exhibitions – a joint venture between Reed Exhibitions Iberia and Fira de Barcelona – and expects to receive 60,000 professional visitors.
With three months to go before Bta. – Barcelona Food and Beverage Technologies – the programme of activities associated with the exhibition is in the process of being finalised. This is an excellent opportunity 
for professionals attending the trade show to get the most out of their participation in the event with real solutions to their company’s needs. The activities taking place alongside the exhibition enjoy great recognition and prestige. This is demonstrated by the loyalty of our visitors, who year after year attend the highly innovative training activities. One in three visitors to Bta. takes part in the show’s activities.
Bta. is an exceptional gathering for different agents with connections to the sector. As a space for debate, it is ideal for sharing concerns, meeting other professionals from the sector, sharing experiences, discovering trends, opening up new business opportunities, learning where the market is headed, and more. This makes the exhibition an excellent space for the transfer of knowledge led by the most prestigious specialists in each sector.
The programme of conferences, training sessions, meetings, etc. developed by the show’s organisers in collaboration with the sector’s major associations and institutions receives extensive coverage in the trade press and other media, both in Spain and abroad. This is due not only to its significant level of interest and innovation, but also because of the participation of world-class speakers who are highly influential in the sector.
Sustainability Conference
Bta. – together with Hispack and AECOC (Spanish acronym for the Spanish Commercial Coding Association) – will organise the Sustainability Conference. Sponsored by Ecoembes, this conference will reveal the keys to working towards a responsible, sustainable company. Business owners, managers, managing directors and marketing managers will be able to acquire new knowledge and bring solutions to their organisations on 13 May 2009. The conference will feature a speech by Michael Braunhart, well-known German academic and expert, who will discuss his experience in designing eco-efficient products and processes for the food and beverage industry from a global perspective, from point of origin to degradation of the materials. In a second talk, the executive director of the Sustainability Agency in Spain, Luis Jiménez Herrero, will offer his views on sustainability as a business factor and competitive strategy, the situation in Spain and the opportunities that will present themselves in the future.
The Sustainability Conference will conclude with a roundtable discussion which will bring together representatives of different multinationals such as Nestlé and Carrefour; specialists; Luís Jiménez Herrero himself; and the managing director of Ecoembes, Melchor Ordónez.
Technological Innovation Conference
For some years now, innovation, understood as the result of basic and applied research and development (R&D&I), has become essential for success in business.
Bta. 2009, in collaboration with Hispack, IRTA – Catalan acronym for the Agri-Food Research and Technology Institute – has developed an intensive schedule of lectures and master classes on innovation and technology, to be held 12-13 May 2009.
The core idea running through these sessions will be the practical application of R&D&I within the food and beverage industry. There will be a focus on new trends for the meat and fish sectors, both markets with a high degree of innovation: “Dynamic dryers. Towards greater consistency for products dried in piece form” and “New trends in preservation and packaging” will be among the titles of the sessions.
The programme will be rounded off with subjects which are of interest to several different sectors, such as ingredients and refrigeration, among others. Attendees will be able to learn more about “Innovation in the food ingredients and additives sector” or “New indirect refrigeration system. Benefits for the food cold-storage industry”, of great interest to the sector.
Additionally, Bta. 2009 will include a master conference presented by the prestigious IESE business school on how to manage innovation at food and beverage companies.
Ingrenova 2009
Bta. 2009 will feature the debut of the INGRENOVA project, which will allow the show’s exhibitor companies to present the most innovative intermediate food products (IFP) of the past three years. INGRENOVA supports the efforts being made by manufacturers in conceiving, developing and launching these products. The event will be held as part of Ingretechno – the intermediate products for the food and beverage industry show, one of the three sectors that comprise Bta. 2009. INGRENOVA will attract the interest of the show’s visitors and potential buyers from more than 20 countries, opinion leaders, agents in the food and beverage chain and the media. During the event, all will be able to discover the sector’s latest launches and their real applications for the food and beverage industry.
The Ingrenova Committee – made up of IRTA (Catalan acronym for the Agri-Food Research and Technology Institute) and AFCA (Spanish acronym for the Spanish Association of Food Additive Manufacturers and Distributors), CENTA (Spanish acronym for the Centre for New Food Technologies) and Tecnifood – will be responsible for overseeing and managing the choice of these innovations.
Business Conference
The need to reach foreign markets is ongoing for businesses in the food and beverage equipment and technology sectors. During the trade show, Bta. 2009, in collaboration with AMEC – Spanish acronym for the Multi-sector Business Association, will become a true business hub, promoting trade among participants. These meetings are arranged using a scheduling system, with buyers from Europe, Asia and the Americas participating in the event.
Technology Transfer Conference
During Bta. 2009, the Catalan Foundation for Research and Innovation (FCRI in its Catalan acronym) will exhibit 200 m2 of the technological offerings of research centres and universities for the food and beverage sector through FITEC, its trade fair and exhibition R&D&I space. FITEC will make information points on research centres and universities available to all agents with connections to the sector.
The FITEC R&D&I Conference will also be held, and will include round table discussions, debates and presentations of technological solutions for companies by research centres, as well as practical workshops for researchers and entrepreneurs.
Conferences and presentations
Bta. 2009 offers both exhibitors and visitors the opportunity to learn about the latest advances in new technological systems and applications through conferences and presentations held during the exhibition.
Brc/Iop Packaging and Other Packaging Material Standard
The BRC/IOP Packaging and Other Packaging Material Standard is the most used packaging safety and quality system in the world. Its implementation is compatible with ISO 22000 and ISO 9001 Food Safety Systems.
This conference, organised by AENOR (Spanish acronym for the Spanish Association for Standardisation and Certification) will discuss the benefits of applying this procedure. Attendees will be able to learn about the real results of its implementation in the manufacture of food packing and packaging materials at an important Catalan company.
European Technology Platforms
Technology centres will play a key role at Bta. with interesting subjects such as robotics in the sector or the latest trends in packing and packaging included as part of the European Technology Platforms.
Additionally, this edition of the exhibition will include the 4th European Food Technology Platform Meeting, promoted by the Spanish Food and Drink Industry Federation (FIAB in its Spanish acronym). European technology platforms are a result of the initiative of the European Commission. They serve as a tool for improving European competitiveness by stimulating research, technological development and innovation. In addition, they coordinate public and private investment, as well as other community and national policies with the aim of concentrating efforts, reducing fragmentation and contributing to the European Research Space.
Bta&Hispack 2009
The next edition of Bta. 2009 will be held simultaneously with Hispack – International Packaging Exhibition. This will make the event a more comprehensive and attractive exhibition, capable of meeting all the needs of the food and beverage chain of production: from ingredients to packaging, including product processing. Together, Bta. & Hispack will occupy a total of 90,000 m2 of exhibition space, with close to 3,500 exhibitors and 60,000 professional visitors.
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