Due to the fact that the internationalisation of the industry is one of the best growth channels, Bta. would like to bring exhibitors into contact with national and international business opportunities.
Bta. has invested on an international scale in gaining professional visitors from markets where the food industry plays a very important role, or markets with business potential in technology and machinery for the food industry, particularly those from the Mediterranean region, Latin America and other emerging countries. In particular, these include: Germany, Argentina, Brazil, Chile, Colombia, Mexico, Venezuela, Algeria, Morocco, Tunisia, Turkey, China, India, Saudi Arabia, Iran, Russia, Ukraine, Angola and Senegal.
Among the main activities being developed to bring these markets closer to professionals, the following stand out: direct promotion, business meetings, trade missions, business opportunity presentations on the aforementioned markets, and direct marketing activities organised in collaboration with the main Associations in each market. Likewise, the commitment to the IBC-International Business Center or Meeting Point with the international visitor is of note, whereby a comprehensive information service and sectorial consulting is provided for all overseas visitors while the show is being held.
Below is more information about some of these markets and their potential:
Angola
Population: 18,992,707 inhabitants
GDP in international dollars (2010): $107 billion
Food Machinery imports, US dollars (2006): $6.5 million
Growth of Food Machinery Imports (2010): 2%
The Angolan agri-food industry: Angola is characterised by being predominantly agricultural, and primarily farms coffee, sugar cane, sisal, maize, coconut oil and peanuts.
Its main imports are machinery for processed food, sugar cane, coffee, maize, yucca root, vegetables, livestock, fish and fishing products... and its main exports are coffee, fish and fishing products and wood...
The Angolan market is attractive because of its growth potential in beef consumption.
State of the economy: Generally speaking Angola used to be a net food exporter, exporting more than it imported (as maize was one of the main food exports).
Subsistence agriculture provides 85% of the population's main sustenance.
Top
Saudí Arabia
Population: 26,245,969 inhabitants
GDP in international dollars (2010): $622 billion
Food Machinery imports, US dollars (2009): $27.35 million
Growth of Food Machinery Imports (2010): 256%
The Saudi Arabian agri-food industry: The main farm produce is: wheat, barley, tomatoes, melons, dates, pickles, lambs, hens, eggs and milk.
The food industry is the most important economic sector in the country.
Saudi Arabia is a country with a great deal of potential in food exports as the population has strong demographics that continue to grow (over 2.5% annually) and rely heavily on food imports.
Within the food industry consumption is expected to increase 8.09% by 2015, with 25% of the total family expenditure going on food. This is in part due to the rise in women's employment, which increases the demand of processed and ready-cooked food.
In Saudi Arabia the consumption of meat has grown significantly in recent years and is expected to continue in this fashion until 2019.
Although consumers prefer chicken, beef is expected to experience a 27% increase by 2019 and the country depends a great deal on beef imports (mainly boneless frozen meat).
Consumer trends in beef are on the increase, mainly because of the number of Western customs.
State of the economy: Saudi Arabia relies heavily on foreign industry. With its economy fully dependant on crude oil exports, production equipment still in the stages of development, and its location, it has limited agricultural potential. The ratio of its market openness (Exports + Imports / GDP is 74%.
Top
Argelia
Population: 35,422,589 inhabitants
GDP in international dollars (2010): $251 billion
Food Machinery imports, US dollars (2009): $60.76 million
The Algerian agri-food industry: Farm produce includes: wheat, barley, oats, grapes, olives, citrus fruit, fruit, and sheep. Food processing stands out as one of the country's main industries.
In Algeria there is huge growth potential and business opportunities for exporters in a large number of industries. The most notable include equipment and material for the fishing industry, farming equipment and materials, equipment for liquids and water treatment, industrial machinery and facilities and all food products. Moreover, there are also plans for modernisation and improvements in all industries, such as the country's network of abattoirs and national refrigeration, among others.
State of the economy: In terms of its economy, Algeria can be considered as a stable performer with medium economic potential that will define its future performance. With regard to its foreign relations, it can be said to have a very open economy.
Top
Argentina
Population: 40,665,732 inhabitants
GDP in international dollars (2010): $596 billion
Food Machinery imports, US dollars (2010): $43.56 million
Growth of Food Machinery Imports (2010): 3.34%
The Argentinian agri-food industry: The annual average of Argentinian imports increased by 13.3% in 2009. Moreover, the purchasing value in 2010 was registered at 44.9% more than the previous year, recovering importation levels reached in 2008, prior to the global economic crisis.
Food machinery and equipment are among the main imported products.
Nationally, the Added Value Programme has been launched with the aim of strengthening and maximising the opportunities for distinctive Argentinian products and services from different agri-industrial channels and working towards their international implementation.
Argentina is a large meat producer. During the first 6 months of the year meat production was recorded at 1.2 million tonnes, and the country's average consumption of meat reached 52 kg per inhabitant.
State of the economy: Argentina is a country with plentiful natural, energy and farm produce resources that has visibly benefited from strong worldwide demand and the high prices of raw materials.
The consumer's expenditure on food and non-alcoholic drinks has risen to 72.3 billion Argentinian pesos and it should be noted that Argentina is a net food exporter and bases the prices of its products on international demand.
The demand for agri-food is forecast to grow by 70% over the next 40 years.
Top
Brazil
Population: 190,755,799 inhabitants
GDP in international dollars (2010): $2.17 trillion
Food Machinery imports, US dollars (2010): $180.05 million
Growth of Food Machinery Imports (2010): 28%
The Brazilian agri-food industry: Brazil has an abundance of natural resources and has a particularly diverse economy. The farm produce industry plays a significant role and, as well as being considered the number-one producer of coffee, sugar cane and oranges, Brazil is also a leading producer of soya.
Due to the process of opening up the economy the country is currently creating numerous potential opportunities for importing.
The meat industry in Brazil plays a vital role - it is the number-one exporter of meat in the world and one of the largest producers.
In Brazil there is currently a great deal of interest in investing in machinery, and, although a considerable amount is imported, national machinery is used just as much.
Brazil is expected to become the main producer of beef by 2019 because of the increased productivity of its industry. Exports are also expected to maintain growth due to their ability to open new markets.
State of the economy: The rapid growth in the flow of foreign commerce in Brazil points to advances in its economy towards a growing open market as well as a higher level of integration in world trade.
Brazil is the world's seventh largest economy and the most important in Latin America.
Brazil's reaction to the global crisis has been successful – the country's GDP experienced a slight downturn in 2009 (-0.6%) and then got back on track last year.
Top
Chile
Population: 17,134,708 inhabitants
GDP in international dollars (2010): $258 billion
Food Machinery imports, US dollars (2010): $74.04 million
Growth of Food Machinery Imports (2010): 57%
The Chilean agri-food industry: The products with the highest consumption in Chile are bread and baked goods, dairy products and dried processed products, among others.
They stand out for their growth potential: Ready-cooked food (characterised for being instant and strengthened by the cultural change experienced by the country), the meat and meat products industry (due to the fact that the demand for meat products is particularly high in Chile), fruit and garden products (because of the development and modernisation in recent years of farming activities and the performance of overseas industry), fish and seafood (due to the activity of processed fish and seafood – both fresh and frozen and the manufacturing of preserves – based on the suitability of the country's southern coastlines and the obvious exporting background), the drinks industry (particularly the manufacturing of soft drinks, juices and alcoholic drinks), the sugar industry and chocolate manufacturing.
The Chilean market is highly attractive as it is a large global exporter of meat.
Chilean meat production has grown considerably in recent years (an average annual growth of 5%) with the majority of production assigned to domestic consumption.
The machinery market for the meat industry has many business opportunities as it requires large-scale modernisation of machinery.
The range of manufactured machinery is in short supply in Chile and with low technological development, making it predominantly an importer of food machinery (the country's primary imports are: machinery for pastries, the meat industry, fruit and garden produce processes and drinks manufacturing).
State of the economy: The Chilean economy has been characterised in recent years by its macro-economic stability, which has created significant investment attraction.
Top
China
Population: 1,354,146,443 inhabitants
GDP in international dollars (2010): $10.09 trillion
Food Machinery imports, US dollars (2010): $340.48 million
Growth of Food Machinery Imports (2010): 55%
The Chinese agri-food industry: China is the largest producer of citrus fruit in Asia.
Food and processed food machinery are among the main industries for opportunities in China. The products already experiencing significant growth in the country include ready-cooked food products, dairy products and drinks (primarily juices); furthermore, gourmet shops are now the new trend.
It is worth noting that within the Chinese population a new young middle class has emerged that is looking for modernised food products and is increasingly more interested in trying Western-style products.
One characteristic of the Chinese consumer is that they pay high prices for high quality products.
In China, machinery imports are increasing faster than exports.
China is the main producer and consumer of pork worldwide.
Most of production is assigned to the country's domestic consumption. China is far from being a world competitor, although following the rise in production in 2010 exports are expected to increase over the coming years.
China has a high-growth market with a large consumption of high-value meat products.
Furthermore, China's market trends include the high consumption of meat products, which is opening up new distribution channels in order for these products to be marketed.
State of the economy: In recent years the growth of the Chinese economy has been particularly high, registering growth of around 8% of its GDP. This has been mainly produced by industrial expansion and considerable exports.
China is a key player in the world economy and is largely pivotal to the development of other economies, not just as a producer but also as a large-scale consumer.
Top
Colombia
Population: 46,300,196 inhabitants
GDP in international dollars (2010): $435 billion
Food Machinery imports, US dollars (2010): $46.24 million
The Colombian agri-food industry: Colombia's agricultural production is made up of three types of assets: food, raw materials and ornamental products, with food representing 70% of agricultural production, raw materials 22% and ornamental products 8%.
A large part of the acres of land are being used for coffee production, Colombia's main exported product. Other farm produce includes cotton, rice, sugar cane, soya, sesame, peanuts and tropical fruit.
Colombia's cheese market has great growth potential.
The meat industry in Colombia is experiencing significant growth, besides being the 4th beef producing country in Latin America and showing growth potential in production.
It is a country with a large consumption of cured meat products, with the industry of processed meat production playing a key role.
According to experts, promoting the consumption of refrigerated meat to increase the chain's integration and creating a culture that values high quality meat in the domestic market is essential. Moreover, high-tech machinery and modernisation are also required.
State of the economy: The structure of the Colombian economy is based on the operation and production of natural resources, which in turn are largely determined by global demand.
The agricultural industry has always been the most important in the Colombian economy, representing 12% of the GDP, with 22% including the agri-industry and 28% as a hard-currency earner.
Top
France
Population: 62,636,580 inhabitants
GDP in international dollars (2010): $2.15 trillion
Food Machinery imports, US dollars (2010): $384.415 million
The French agri-food industry: The French agri-food industry is particularly dynamic, with food companies constituting a huge resource for the country, and can be found among the most important agri-food producers and exporters in the world.
In France's agri-food industry, research and innovation play a prominent role (around 60% of French agri-food companies innovate with products and process alike).
France is the fourth exporter of agricultural and livestock and agri-food products worldwide, with 47.2 million euros in international sales (2009). It is also the fourth exporter of processed food products, with a turnover of 31.4 million euros in food industry exports (2009.)
State of the economy: Chiefly a service economy, it is the fifth largest in the world, behind the USA, China, Japan and Germany.
The French economy is increasingly more open, holding an important position in international trade, and is the fifth highest exporting country and the sixth in imports.
The agri-food industry significantly contributes to the French economy.
Top
India
Population: 1,214,464,312 inhabitants
GDP in international dollars (2010): $ 4.06 trillion
Food Machinery imports, US dollars (2009): 77.55 million
The Indian agri-food industry: Not only is India the country with the seventh largest surface area on the planet, it also has certain favourable agricultural and climatic conditions.
It is the leading country in milk production and fifth in biofuel production as well as being a large producer of rice, beetroot, wheat, peanuts and certain fresh vegetables.
The processed food industry is considerable and carries out activities in agriculture, horticulture, plantations, the breeding of farm animals as well as fishing industries. Currently, the processed foods in India include: tomato sauces, fruit juices, chocolate, pastries, biscuits, chocolate syrup, cake mixes, tinned soup, popcorn, crisps, fish preserves, ice-cream and preserved corn.
The machinery industry for processed food has grown on average by 15% in the last 5 years. Technological innovation is growing in India and new processed food techniques for smoked and dehydrated food products are starting to be developed.
The main processed meat products are: frozen, tinned and powdered.
Buffalo is the meat with the highest consumption in India, alongside poultry, goat and lamb.
Due to the lack of control in the refrigeration chain, the large majority of exports from the meat industry go to neighbouring countries.
Currently, the percentage of meat products processed for exports is low, although it is rising because of strong international demand. Buffalo meat exports continue to increase, as do other processed meats such as hamburgers and sausages made from buffalo.
State of the economy: India is economically diverse, from traditional farming and industry to a more modern and larger industrial sector and a multitude of services.
Over half the labour force works in the agriculture industry, with the service industry constituting the main source of revenue.
In 2010, the main GDP industries were: commerce - hotels, transport and communications (26.5%), financial services – insurance, real estate, and business services (17.2%), the manufacturing industry (16.1%), agriculture – the forest and fishing industries (14.6%), community services – social and personal (13.1%), construction (7.9%), mines and quarries (2.4%), electricity, water and gas (2%).
Top
Irán
Population: 75,077,547 inhabitants
GDP in international dollars (2010): $819 billion
Food Machinery imports, US dollars (2006): $8.5 million
The Iranian agri-food industry: The majority of the Iranian population live from a self-sufficient primary sector, which is dominated by sheep husbandry in order to obtain wool to make Persian rugs. The farm produce includes: wheat, sugar beet, barley, potatoes, sugar cane, rice, pulses, tea, tobacco, grapes, dates, cotton and cattle...
Among the country's growth potentials, the following stand out:
• The need to obtain machinery for seafarm production.
• It is widely believed that Iran has been able to achieve self-sufficiency in terms of food production and, therefore, has noteworthy professionals and experts in agricultural sciences, amounting to a high technological capacity in this area.
• Iran has always made its willingness to participate in joint ventures in agriculture and the food industry well-known.
Iranian consumers prefer chicken, which is expected to grow 37% by the year 2019.
The Iranian market has experienced considerable growth in the consumption of beef in recent years and has become an attractive market.
Meat imports have quadrupled in the last year.
State of the economy: The Iranian economy has experienced significant stability. Despite the fluctuations in crude oil in global markets, the measures taken by the government in recent years has allowed it to grow at an annual rate of 4.8%. The service industry is made up of around 45% of the population, with 25% working in the agricultural industry and approximately 30% in industry.
Top
Morocco
Population: 32,381,283 inhabitants
GDP in international dollars (2010): $151 billion
Food Machinery imports, US dollars (2010): $67.34 million
The Moroccan agri-food industry: Agriculture is highly important to the Moroccan economy and population. Other industries with a long-standing importance to the local economy have been the fishing and agri-food industries, which create the need for materials, machinery and equipment assets.
Furthermore, Morocco's containers, packaging and bottling machinery industry is investing heavily and working to adapt to international security regulations and quality control.
Morocco offers numerous investment opportunities due to the processes of market openness and the modernisation that its economy is currently undergoing.
The meat industry market in Morocco is based on the outskirts of its large cities, where meat consumption is concentrated.
The consumption of pork is forbidden in Morocco and the other Islamic countries, hence the reason why lamb and beef are most in demand.
A section of the population has limited purchasing power and consumes very little red meat, which is compensated for with a big demand for white meat such as chicken.
State of the economy: In recent years, the speed of the growth of Morocco's economy has gained momentum, enabling both macro-economic stability to be consolidated and the country to look towards a more preferable open market. It also has the fifth largest economy in Africa, behind South Africa, Egypt, Nigeria and Algeria.
Top
México
Population: 110,645,154 inhabitants
GDP in international dollars (2010): $1.57 trillion
Food Machinery imports, US dollars (2010): $191.8 million
The Mexican agri-food industry: Mexico is the number-one producing country of avocados, lemons, onions and safflower and the second producer of peppers, chillies and papaya. Furthermore, it is among the first five global exporters of avocados, onions, raspberries, mangos, guavas, walnuts, asparagus, cucumbers, tomatoes, lemons and honey.
Mexico also has notable commercial activity in livestock, which is carried out around almost all the country with differing levels of technology and market integration. It also stands out for its la Papa (potato) marketing approach.
The Mexican meat industry is not homogeneous and there is a significant difference between that of the north and that of the centre and south of the country.
In recent years beef production has lost ground to chicken production, which has maintained a rate of growth at 4.9% over the last 10 years and holds over 45% of national meat production.
Economic and research ventures are primarily focussed on the production stage as it gives added value to the product.
State of the economy: The economy is made up of a mix of old and new industry and agricultural systems dominated by the private sector. It is geared towards exports, with over 90% of Mexican trade found regulated in free trade agreements with over 40 countries.
In terms of the sectoral contribution to the GDP, agricultural activities represent around 59%, livestock 33% and forestry and fishing 8%.
It should be noted that milk and meat purchases represent the major food cost items and the country's economic growth has contributed to the increased demand in foodstuffs, with product quality (high-value products and processed food) being one of the greatest influences on decision-making.
Top
Portugal
Population: 10,732,357 inhabitants
GDP in international dollars (2010): $247.04 billion
Food Machinery imports, US dollars (2010): $49.19 million
The Portuguese agri-food industry: The agri-food market in Portugal is very important and creates numerous business opportunities.
The consumption of fish is one of the most important food industries for the Portuguese consumer, with the most important products being salted cod followed by frozen fish and seafood.
In Portugal the consumption of fruit and garden produce (particularly potatoes and pulses) is extremely high, so much that large imports are required to cover this demand.
Due to the fact that Portugal is a large meat consuming country it needs to import high quantities of the product as it has no form of supplying itself.
The Portuguese consume much more pork than beef. In recent years, many market niches have arisen for frozen meat products, burger meat products, etc. that help to save time and money as well as being convenient for both shopping and cooking.
Furthermore, consumer demand has increased in all aspects related to the processing, handling, packaging and presentation of meat products and has brought about the demand for “light” products.
State of the economy: Portugal's market economy has become particularly diverse.
Top
Russia
Population: 140,366,561 inhabitants
GDP in international dollars (2010): $2.22 trillion
Food Machinery imports, US dollars (2010): $505.77 million
Growth of Food Machinery Imports (2010): 39%
The Russian agri-food industry: Local industry is uncompetitive, which means that expenditure is crucially directed towards imports. Among the country's products, ready-cooked, wine, juices and vegetable preserve products stand out.
At the present moment, Russia is the second highest potato producer in the world, and fifth in sugar beet production.
Food machinery is one of the country's main industries (around 23% of the total number of industrial Russian companies are part of this industry). Around 80% of agricultural machinery has been used for over 20 years, and it is estimated that Russia will have to spend 3.220 million dollars to modernise it.
Russia's main imports are machinery and meat and fruit manufacturing.
The Russian market has a high growth potential and still represents many commercial opportunities, which should be taken advantage of by the Spanish market as it still has a limited presence compared to other European Union countries.
In Russia's market there has historically been a high demand for processed meat products and now there is a growing demand for fresh and high-quality meat products.
Due to the large consumption of these products, Russia's market continues to experience rapid growth.
The country depends on imports and it is increasing its boneless frozen meat imports.
State of the economy: The impetus behind the economic growth of the Russian Federation is foreign trade, with its turnover recovering after the fall in 2009.
The liberalisation of the Russian economy and trade barriers is helping to access a country with a high population in need of technology and products to meet internal reconstruction and modernisation demands.
In 2010 the country recovered and grew by 4.0%. According to the IMF a GDP growth of 4.8% is forecast in 2011.
Top
Senegal
Population: 12,860,717 inhabitants
GDP in international dollars (2010): $24 billion
Food Machinery imports, US dollars (2010): $20.89 million
Growth of Food Machinery Imports (2010): 206%
The Senegalese agri-food industry: The agricultural industry employs around 70% of the Senegalese population, with its main revenue coming from fishing and tourism. Its main global export is Senegalese peanut oil.
Bearing in mind its geographical location and political stability, Senegal started to become one of the industrialised African countries due to the presence of multinationals (the majority from France, and to a lesser extent from the USA).
The food industry is the most important in the country, representing 41% of the Senegal's secondary sector and the machinery used is particularly diverse, which causes certain problems when it comes to delimiting the sub-sector.
The Senegalese market for the food machinery industry is primarily geared towards imports as local production for this type of machinery is practically non-existent and mainly consists of the set-up and maintenance of simple and very low quality machines.
Currently, there is no company in Senegal that is devoted to manufacturing food industry machinery, nor is there any foreign company that has set this up. As a result, machine production is non-existent, which means that the market is particularly attractive to companies as all of the country's products are commercialised overseas.
State of the economy: Senegal is the third economy in the lower region of West Africa behind Nigeria and the Ivory Coast and is geared towards Europe and India.
The tertiary sector has been one of the main driving forces behind development in Senegal, although the Government promotes the diversification of the economy and supports other activities such as the agri-industry, new technology, energy, tourism, textiles, fishing and mining.
Top
Tunisia
Population: 10,549,100 inhabitants
GDP in international dollars (2010): $100 billion
Food Machinery imports, US dollars (2009): $35.25 million
Growth of Food Machinery Imports (2010): 17%
The Tunisian agri-food industry: Tunisia's main resources are agriculture and mining, although the government is still looking to expand them both. Its main agricultural products include: wheat, barley, olive oil (Tunisia is the second producer of olive oil worldwide), wine and fruit.
With regard to machinery production, the plans for modernising Tunisia's productive system – every machine, production line, etc. - could potentially be very promising.
When it comes to investment with Europe, Tunisia has significant advantages, mainly due to the opening and modernisation of Tunisian society and a good geographic location for doing business.
State of the economy: Tunisia has a diverse economy. The most important industries are: agriculture, mining, energy, tourism, petroleum and manufacturing companies.
The industry with the most potential is, among others, that of agri-food products as both the experience of Spain and the need to modernise Tunisia for export purposes produce circumstances that favour investment.
Top
Turkey
Population: 75,705,147 inhabitants
GDP in international dollars (2010): $961 billion
Food Machinery imports, US dollars (2010): $181.46 million
Growth of Food Machinery Imports (2010): 50%
The Turkish agri-food industry: The Turkish food industry has registered continual growth over the last few years because, with a multitude of options on offer in the country, the consumer is becoming increasingly more demanding.
The Turkish food, drink and tobacco trade balance is expected to undergo positive growth between 2009 and 2014, mainly due to the country's significant agricultural industry.
The growth of available revenue and the changing consumer trends, together with an increase in the number of women in full-time employment, has given rise to increased interest in packaged and manufactured food, such as ready meals and frozen food.
State of the economy: Turkey holds fifth position in BMI's (Business Monitor International) Business Environment Ratings for Central and Eastern Europe, which corresponds to the third quarter of 2010 (in terms of the food and drinks industry).
The drinks industry is one of Turkey's most important and forms a large part of the country's GDP. Certain advantages of this industry include the size of the market in relation to the youth population, the dynamic economy of the private sector, the important revenue from tourism and a agreeable climate.
There are big opportunities for the food industry and in turn for Food Technology, mainly due to: the increase in the consumption and production of food and drink (thanks to an increasingly growing young population) and the range of opportunities of food industry exports.
Top
Ukraine
Population: 45,433,415 inhabitants
GDP in international dollars (2010): $305 billion
Food Machinery imports, US dollars (2010): $56.99 million
The Ukrainian agri-food industry: Ukraine is the highest producer of beetroot in the world and has a cereal production comparable to France. Other important farm produce includes potatoes, vegetables, fruit, sunflowers and livestock.
Ukraine is the third exporter of cereals in the world.
The Ukrainian processed food industry, above all the meat and meat products industry, is still yet to be developed. The country also requires a significant amount of specific machinery for the processed food and packaging machinery industry.
The food machinery industry is one with attractive investment potential, although modernisation is required.
State of the economy: The Ukraine is currently becoming a key economic and geopolitical player due to its climate of attractive investment and significant market potential. Ukraine is a country that continues to move away from the Soviet mentality and towards civilized mercantile relations, thus attracting foreign companies.
Top
Venezuela
Population: 29,043,555 inhabitants
GDP in international dollars (2010): $345 billion
Food Machinery imports, US dollars (2010): $121.28 million
The Venezuelan agri-food industry: Venezuela has valuable fishing resources, including a great variety of marine life – prawn, tuna and sardine fishing are the most important in the country.
The population's consumption – mostly condensed into inner city areas – has been characterised by the country's supply of agri-food, which, in turn, has been determined by the agri-food system formed on a global level.
Processed food and drinks stand out among Venezuela's main products.
During the first quarter of 2010, meat and meat product processing and production was up 4.3% from the previous year.
60% of the meat consumed by Venezuelans comes from national production.
State of the economy: The Venezuelan market's economy is geared towards exports and is considered the fifth largest in Latin America.
Top