Innovation as the key to the future
Innovation is essential to the growth of brands and companies; it is the key to positioning them in the mind of the consumer, differentiating them from the competition and establishing them as benchmarks. The current situation offers many firms an excellent opportunity: those that decide to commit to strengthening the company can change their focus and set themselves apart. Now, more than ever, innovating is shaping up to be the indispensable strategy for competing, preparing and anticipating the future.
On 12 and 13 May 2009, Bta. – Barcelona Food and Beverage Technologies – and Hispack – International Packaging Exhibition, in collaboration with IRTA – Catalan acronym for the Agri-Food Research and Technology Institute – offer an intensive programme of conferences, master classes and study cases centred on innovation and technology. This is a one-of-a-kind opportunity for development and R&D&I managers, as well as all those who would like to learn where to direct their efforts in the area of food and beverage innovation and technology.
The Bta. 2009 Technological Innovation Conference is of special interest to:
- Food and beverage manufacturers and processors
- Distributors, importers and representatives for machinery, equipment and intermediate food products
- Installers, specialized engineers and heads of production
- R+D+i and new product departments in the food and beverage sector.
Location: Hall CC4 Meeting Room 4.2